Listening to a good story is always fascinating.
It can bring you to different worlds, open new perspectives, new dreams.
Storytelling is a powerful and efficient tool to deliver your message.
It helps to motivate and engage people with you and your objectives.
Peter Guber, former CEO and chairman of Sony Pictures, and
active chairman and CEO of the Mandalay Entertainment Group, explains why storytelling is so important when it comes to attracting and connecting to your audience.
Take a few minutes to watch this video from Harvard Business Review.
Sit back and enjoy it.
The Art of Purposeful Storytelling